# Merchant Profile

The **Merchant Profile** resource allows you to create and manage the merchant records within the Merchant Demographics API.

This resource captures the primary business identity and operational attributes required to identify and manage a merchant profile.

Use the merchant profile resource to:

1. **Create new merchant**

Initialize a new merchant record with required business and contact information.

2. **Get merchant details**

Retrieve profile information for a specific merchant.

3. **Update merchant profile**

Modify business information, contact details, or operational attributes as needed.

4. **Delete merchant**

Remove an existing merchant record.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.xplorpay.com/api-reference/api/merchant-onboarding/onboard-merchant/merchant-demographics/merchant-profile.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.